Showing posts with label marketgap. Show all posts
Showing posts with label marketgap. Show all posts

23 August 2007

Bulletproof Baby

"When stray bullets hit the pram but narrowly missed my son, I realised there was a gap in the market for a range of products to protect babies in today's increasingly violent society."


This is from bulletproofbaby.net , a company specializing in selling armor, bullet proof prams and chemical protection suits for babies and toddlers. It is definitely an unfulfilled gap in the market. The website is a little creepy. I guess it is supposed to make parents anxious and paranoid. The video shooting of the pram with a living baby (is that real?) is particularly distasteful.