23 August 2007

Bulletproof Baby

"When stray bullets hit the pram but narrowly missed my son, I realised there was a gap in the market for a range of products to protect babies in today's increasingly violent society."

This is from bulletproofbaby.net , a company specializing in selling armor, bullet proof prams and chemical protection suits for babies and toddlers. It is definitely an unfulfilled gap in the market. The website is a little creepy. I guess it is supposed to make parents anxious and paranoid. The video shooting of the pram with a living baby (is that real?) is particularly distasteful.